Jeff Powl Joins ABC Financial as Regional Sales Director

Jeff Powl Joins ABC Financial as Regional Sales Director
By: Kevin Ross


Steve Ayers
Chief Revenue Officer, ABC Financial
ABC Financial

Jeff Powl Joins ABC Financial as Regional Sales Director

LITTLE ROCK, Ark., (November 13, 2013) – ABC Financial (ABC) is pleased to announce the addition of Jeff Powl as Regional Sales Director. With over two decades of health and fitness industry experience on both the club and service side of the business, Powl brings with him a valuable knowledge bank which will contribute to the continued growth and success of ABC as a whole. Steve Ayers, ABC Financial Chief Revenue Officer announced the news today.

A graduate of Methodist College, Powl has a double Bachelor’s degree in Biology as well as in Physical Education. In 1994 he made his initial introduction into the fitness industry as a personal trainer working hands-on with members in a gym setting. The skills and experience that Powl acquired during his time in the club motivated him to expand his industry knowledge and learn the club management software and payment processing sector of the business. Powl spent the past 3 years working for ASF International prior to his current position with ABC Financial. “ABC is pleased to add such an industry veteran to our team,” commented Ayers. “His background in sales, account management, customer service and project management, will be a huge asset to ABC and to the clients we service.”

About ABC Financial

Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 5,700 clubs with approximately two million members throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.