Frank Nash is the owner of Stronger Personal Training and co-Founder of the Secret Trainer Society. He is an international speaker, consults and works with gyms all over the globe, and is also a best-selling author. He always brings a fresh and authentic perspective to the fitness industry, and is also a brand guru when it comes to fitness brands.
In Frank’s fitness business, he sees the gym as a place for creating community and family. He shares more about how he grew his gym from its humble beginnings in 2002 to the power-packed Stronger Personal Training brand today. Frank also reveals how he built up a reputation for being a social media guru in the industry, his strategy for building a sense of community among his gym members, and reveals his secrets for making an impact on social media. Tune in to find out more!
"People want to spend money with people they like, and they relate to. You can't be boring! You have to be brave and do something different."
Highlighted key topics discussed:
Frank Nash talks about his journey in the fitness industry and where he draws his inspiration from. [6:00] Frank talks about the brand journey of Stronger Personal Training from its humble beginnings to where it is today. [11:10] Frank shares some of his tactics to deliver a sense of community to the modern fitness consumer. [15:00] Frank explains how he built his reputation as the social media guru in the fitness industry [18:39] Frank's recommendations for people to find their inner cool. [20:14] Frank shares how he uses social media tactically. [22:47] What inspired Frank to create the Secret Trainer Society. [25:02] Where Frank sees the fitness industry going in the future. [26:26] Frank shares his advice for trainers or club owners to stop doing and / or start doing right now.
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