Colin Milner is the CEO of the International Council of Active Aging, and a leading authority on health and wellbeing for adults 49 years old and above. He has been recognized by the World Economic Forum as one of the most innovative and influential minds around aging-related topics, and has many insights to share on the topic of supporting and catering to the needs of the active aging community.
Active aging is not about age — it is for anyone who is looking to live a healthier, fuller life. Colin shares more about the 9 Principles of Active Aging that form the foundation of his message to influence government policy and international communities on this topic. He explains the untapped potential that lies within the active aging community in terms of catering to their needs, and how the fitness industry needs to adjust their messaging and advertising to capture their attention. We need to change how we view the aging population — Tune in to find out more about this booming market with great potential!
"The biggest thing that we need to shift is how we view the aging population." - Colin Milner
Highlighted key topics discussed:
Colin Milner explains what his journey in the fitness industry has been like and what is driving his efforts around active aging. [9:16] Active aging is not about age — it is for anyone who is looking to live a healthier, fuller life. [11:42] Colin shares more about the 9 Principles of Active Aging. [17:35] Three simple statistics that illustrate the potential of the market. [19:03] There has been a shift in spending towards products that help people age better rather than prescription drugs — fitness centers need to be shifting to cater to this market [24:04] Colin explains the importance of creating places that cater to everybody. [26:42] Policies and programs are a crucial part of the 9 Principles of Active Aging. [30:13] Getting to the specifics of active aging - Kelly and Colin talk about how health clubs, training gyms and commercial fitness boutiques can best address the dimensions of wellness and wellbeing. [34:39] Colin and Kelly discuss how the spiritual, social, intellectual and fitness aspects can be incorporated into multi-faceted offerings. [36:41] Colin shares how health clubs need to approach the active aging market segment in terms of advertising. [42:11] Colin's one piece of advice for fitness industry professionals. [44:24] Find out more about Colin at the ICAA website.
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