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ABC Financial Announces New CEO and Expanded Leadership Team

Paul Schaller ascends to Vice Chairman, working with leadership team to deliver exceptional client experiences and support ABC’s strategic initiatives Expanded leadership team to build on ABC’s heritage and industry leading position   LITTLE ROCK, Ark. - July 18, 2019 – ABC Financial Services, LLC[...]

5 Criteria To Evaluate New Health Club Technology

Seven in ten business leaders today are worried about their ability to adopt new technologies according to the 2018 Insight Intelligent Technology Index. 72 percent of business owners feel overwhelmed by their roles and responsibilities according to a 2017 survey by the firm The Alternate Board.[...]

6 Member Focus Strategies For Health Club Staff

Many health clubs and gyms adopt a product or service-centered approach to their businesses, meaning their decisions mainly focus on what they have to offer. This goal is usually established as a way to sell products or services to as many members and prospects as possible. However, this “one size[...]

How Automation and AI Improve the Health Club Member Experience

Adam Stokar is the Founder and President of Club OS. Growing up, Adam enjoyed video games and sports, and as he got older, he realized that his interests had a common theme — the more practice you put in, the better you become. He pursued software engineering in college and exercised at various[...]

5 Ways to Use Data For More Effective Health Club Marketing

Today the most competitive health club business models and brands understand that they are operating in a digitally driven world made up of consumers who now have more choices and options regarding how they achieve their fitness, health, and well-being. They also know those customers are spending[...]

How To Increase Personal Training Revenue In Health Clubs

Personal training can provide a significant boost in a health club’s total monthly revenue. However, many club owners find it difficult to make personal training a priority or just don’t know exactly how to increase personal training revenue by getting more people to pay for one on one personal[...]

Podcast Episode: Colin Milner — Supporting the Active Aging Community

Colin Milner is the CEO of the International Council of Active Aging, and a leading authority on health and wellbeing for adults 49 years old and above. He has been recognized by the World Economic Forum as one of the most innovative and influential minds around aging-related topics, and has many[...]

Create A Health Club Instagram Video Marketing (IGTV) Strategy

Instagram is exploding in popularity as a platform for your members and for health club marketers. Half of over 1 billion Instagram users are scrolling through their feeds every day. 80% of those users follow businesses. Here are some even more interesting stats which should help you strongly[...]

Positive Attitude is Key To Success In The Health Club Industry

The power of positive thinking, from Norman Vincent Peale and his book by the same name to Tony Robbins, among other business gurus and life philosophers, many have promoted the science and real-world experience supporting the benefits of a positive attitude as a secret to happiness and success in[...]

Why Member Experience And Health Club Personalization Matter

The days of thinking about your health club members as being one big group of customers and creating generic marketing campaigns and experiences for them are coming to an end. Mass marketing techniques are just not working like they used to and research shows your gym members are expecting more and[...]

Podcast Episode: Chris Rondeau — Bringing Fitness to Millions

Chris Rondeau is the CEO of Planet Fitness. As one of the most inspirational entrepreneurs and one of the most successful operators in the history of the fitness industry, he shares more about how he helped to pioneer the low-cost gym model by offering memberships at $10 a month, and catering to[...]

8 Keys To Profitable Health Club Operations

We recently shared the good news in this post for owners and operators of health clubs, according to IHRSA the global number of health club members increased 33.60% from 2008 - 2017, with the health club industry, in general, comprising $87.2 Billion in revenue in 2017. Learn more details by[...]