Your members have one goal, and that is to get fit. There are countless ways for them to reach that goal and every year there seem to be new ways to get in shape. There were many fitness trends in 2014, but only some of them have the staying power to make it to 2015. Here is what was hot, and might be cooling down, for 2014:
High-Intensity Interval Training
High-intensity interval training, or HIIT, classes involve exercise done in short bursts but at a very high intensity. Short periods of rest follow the bursts of high-intensity activity. CrossFit and P90X fall into this category, and were the number one most popular trend in 2014. There is a high potential for injury from this type of exercise, though, and it is only good for people who are already fit. This could begin to discourage new exercisers from joining these types of classes.
Body Weight Training
Body weight training is for those who want to get strong, but do not want to carry around a great deal of equipment. The exerciser’s own body weight is the resistance, and this is a back-to-basics kind of training. Pushups and lunges are good examples of body weight exercises. This type of class helps build strength, muscle, heart health, and helps burn fat. Body weight classes have been popular for years, and will most likely become more popular in the coming year.
Small Group Personal Training
Most people think of personal training as one-on-one. Many trainers are holding small group classes that allow more individualized attention than large boot camp style classes, but are more affordable than one-on-one personal training. Small group training is usually two to six people, and participants split the cost of the personal trainer’s time. The more people in the small group, the less expensive the training session is, but the less individual attention each person gets. Personal training is expected to grow in popularity for the near future.
Fitness Programs for Older Adults
Baby boomers are aging into retirement, and many of them have more disposable income than younger gym goers. Many gyms are creating fitness programs that are tailored to older adults. Most gyms are slow mid-morning between the early morning exercisers and the lunchtime crowd, and this is an ideal time to encourage older adults to come in and exercise. Not only is this good for the older clientele because they can exercise when the gym is quiet and not crowded, but it brings in additional revenue for the gym during a time of the day that is normally slow.
Running all of these different types of programs can be a balancing act for any gym. The right fitness club software is essential to making sure you are getting the most out of your fitness class revenue. The New Year’s rush is right around the corner and you do not want to turn off new clients with poor scheduling and long lines at the front desk. Check us out today and see what we can do to help make your gym the most popular in town.