ABC Financial and Epsilon Announce Vendor Relationship

LITTLE ROCK, AR., (Aug 14, 2018) – ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced their preferred partnership with Epsilon, the leading marketing company to the health and fitness industry.

Epsilon is a global marketing company helping brands improve their marketing, build better customer relations, and find new customers.  Their mission is to understand what their clients want to achieve, contribute to their positive outcomes and help them make good decisions driving revenue and performance for the best Return on Marketing Investment (ROMI).  For the past 25+ years, Epsilon has helped Health Club’s continue to grow, day in and day out. 

“The partnership between ABC Financial and Epsilon is longstanding and trusted by our clients,” stated Kelly Card, SVP of Partner Relations for ABC Financial.  “Our clients appreciate how easy it is to work with someone that understands the fitness marketing challenges and how to drive the best prospects to their clubs. “

Epsilon’s clients trust them to know consumers and anticipate what they want, what they have done, and what they will do next.  Epsilon identifies customer groups to find new prospects, drive personalized communications across all media channels and measure results for optimal ROI.

About Epsilon
Epsilon is a leading full service global marketing company servicing a wide array of clients ranging from fortune 500 companies to local small businesses - including a many of the world’s leading health club brands.  Through proprietary data assets, we identify key insights about consumers and then apply these insights to develop compelling creative campaigns and innovative marketing initiatives to help clients acquire and retain new customers.

About ABC Financial

Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry.   Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 7,000 clubs throughout the United States, Canada, Puerto Rico and Mexico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

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