By: Ali Adcock
Being involved in the community is a great way for health clubs to show its members and the community how much they truly care about the health and wellness of local residents. There are numerous ways to be involved and give back, like hosting health fairs, supporting a local charity, sponsoring events and much more. So, how should you go about beginning your community outreach? Find out how to stand out among the crowd in a few easy steps.
Good Cause Marketing
Not only is it a great way to build brand awareness, but more importantly you can truly make a difference in others’ lives. By partnering with a local charity you can host an event at your health club and have a portion of the proceeds go to the charity. You can also choose to donate items to an event that the charity is having, whether it’s an auction, fundraiser or banquet, making a donation is a great way to support a local charity.
With the many sports leagues in the community, sponsoring a game or event is a great way to get involved in the community. You can offer to supply a team with their game t-shirts or even give out smoothies and healthy snacks after a game. Holding special classes for a baseball or football team at your health club is another great way to get involved and make a difference in the community.
Host a Health Fair
By hosting a health fair at your facility you can draw in members of the community to inform them of health, wellness and fitness related facts. A great way to kick off a health fair would be to have a 5k and have employees participate with the community members rather than just watching from the sideline. Of course, you have to give out free t-shirts for the event because who doesn’t love a free shirt? By getting the community excited about the importance of their health and all the great classes and training that your gym offers, you can bring in new members right there and get them started down the path to a healthier lifestyle.
After hosting a few events and giving back to your community through charities, your club will gain a sense of trust and understanding that you’re truly helping change the community for the better.
Are you ready to take the next step towards community outreach? Contact ABC Financial today to learn how our club management software and payment processing can provide your health club with the best solution to your management needs. For a free demo of our software text DATATRAK to 87365, for Canadian numbers text to 88988. Also, stay up to date on health and fitness tips by following us on Facebook, Twitter, Instagram and YouTube.