We recently shared the good news in this post for owners and operators of health clubs, according to IHRSA the global number of health club members increased 33.60% from 2008 - 2017, with the health club industry, in general, comprising $87.2 Billion in revenue in 2017. Learn more details by[…]
What Are The “New” Realities Of The Fitness, Health Club, And Gym Industry?
Maybe like you, I like to watch sporting events; especially the big ones like the World Series, the NFL playoffs, Superbowl, and the Final Four, among others. Often the theatrics of these events serves as great lessons for business; the competition is so intense and the stakes are so high. Winning[…]
It doesn’t seem to matter if it’s a big box, boutique, martial arts, or yoga studio, the challenges are all similar.
John Ford is the CEO of eGym North America and was prior the CEO for Netpulse. eGym takes a modern approach to fitness by incorporating technology that can track and present compelling data to its users. By understanding the data and how each person improves week over week, it encourages them to[…]
Members and clients are the most essential component for success in any health club, gym, or fitness studio business. In today’s economy, however, vendor partners can play a crucial role as well. Choosing the right vendor partner for technology, billing, and collection services, among other[…]
Dave Dos Santos is the CEO of Best Fitness and BFitt60, and is commonly known as the specialist in the fitness experience. He started off as a personal trainer at Gold's Gym back in 2001, before starting his own big box fitness center focused on customer experience. In recent years, he has[…]
Here’s the good news for owners and operators of gyms, health clubs, and fitness businesses in general, according to IHRSA the global number of health club members increased 33.60% from 2008 - 2017, with the health club industry, in general, comprising $87.2 Billion in revenue in 2017. You can[…]
Each year IHRSA, the global association representing the gym and health club industry, publishes a wide range of valuable research and their 2018 IHRSA Health Club Consumer Report is no exception. This annual publication provides member data, consumer trends, and insights for gym and health[…]
As you might have noticed, I’ve been writing a lot about the fitness industry and the broader marketplace of wellness, wellbeing, or as others have called it, betterment. My focus has been on a number of subjects including the increasing relevance of data, the importance of personalized[…]
We’ve got a customer service problem today not just in health clubs, gyms, and fitness studios; it exists across all industries and businesses. Don’t believe me? According to a 2010 study in the Journal Of Cost Management, one-third of complaining customers must make two or more calls to[…]