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Episode 02 - Jeff Skeen – Integrating the Medical and Fitness Industries

  Jeff Skeen is the CEO Reshape MD, Reshape Labs and Results Redefined. He is a longtime fitness industry innovator and visionary. Jeff has many years of experience running health and fitness chains, including Gold’s Gym International and Fitness Connection, but has recently started a move into the[…]

Episode 01- Bryan O’Rourke – Understanding the Fitness Consumer of Tomorrow

    Bryan O'Rourke is the President of the Fitness Industry Technology Council, fitness industry thought leader, keynote presenter, investor, and club owner. He has a talent for anticipating trends in the industry technology space, and joins Kelly Card on this episode to share his insights. The[…]

ABC Financial and Jim Thomas Consulting Announce Vendor Relationship

LITTLE ROCK, Ark., (Feb. 12, 2019) — ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced their preferred partnership with Jim Thomas, the founder and president of Fitness Management USA, Inc., a management consulting, turnaround[…]

ABC Financial Names Bill Davis as President

LITTLE ROCK, Ark., (Feb. 13, 2019) — ABC Financial Services, LLC (ABC Financial), the leading software and payment processing provider to the health and fitness industry, announced the appointment of Bill Davis as President.

Everything Old is New Again

I’ve always thought one could discover wisdom in the world of business from music; I like to listen to a few tunes after all as some of you know. Australian songwriter Peter Allen and his writing partner, Carole Bayer wrote a favorite song of mine from the seventies which was featured in the movie[…]

Gym Sales Training for a Non-Salesperson

Unless you’re a YouTube star opening your own gym after collecting thousands of fans, you’re going to need to sell memberships, training, and apparel at your gym to become profitable. Sales, however, can be a daunting prospect to the uninitiated. There are a few reasons gym owners struggle to sell.[…]

Five Tips for Improving Email Effectiveness - Muscle Up

Email is a low cost, easy to use, and highly personalized form of marketing communication, and if it isn’t already an essential piece of your club’s marketing mix, it should be. In fact, according to research, most people (72% to be exact), prefer to be contacted by companies through email. BUT,[…]

Why Reliability is Important for Gym Leaders

When we think of someone who is reliable, we think: we can count on them for anything. We know if they say they’re going to complete a task by the end of the day, they will. We know if they say they’ll be at the gym by 6:00am in the morning, they will. We call them reliable because, based on past[…]

ABC Financial Services Acquires Brazilian Market Leader, Evo W12

  LITTLE ROCK, USA and SÃO PAULO, BRAZIL, (January 8, 2019) - ABC Financial Services, LLC, announced today that it has acquired Brazil-based Evo W12 Inovações Tecnologicas, South America’s largest provider of club management software to over 2,700 facilities across 10 countries. ABC is the leading[…]

Why Showing Your Members Gratitude Is Smart Business

While I have worked in the health club, gym, and fitness studio business for many years, the truth is ultimately we are all really in the people business. The human heart is a powerful thing, people want to feel cared about, and in the fitness industry passionately taking care of people is what we[…]

Kyle Garner Joins ABC Financial as EVP of Sales and Marketing

LITTLE ROCK, Ark., Jan. 17, 2019  ABC Financial (ABC) is pleased to announce the addition of Kyle Garneras Executive Vice President of Sales and Marketing. Paul Schaller, ABC Financial's Chief Executive Officer announced the news today.

Why Great People Are Becoming An Even Bigger Value Creator For The Fitness Industry

The fitness industry has been growing a lot over the past decade. New products and services, market consolidation, technology shifts, and organization capabilities have increasingly driven growth strategies in the leading health club, gym, and fitness studio brands. As a result, valuation is being[…]