Members and clients are the most essential component for success in any health club, gym, or fitness studio business. In today’s economy, however, vendor partners can play a crucial role as well. Choosing the right vendor partner for technology, billing, and collection services, among other[…]
Dave Dos Santos is the CEO of Best Fitness and BFitt60, and is commonly known as the specialist in the fitness experience. He started off as a personal trainer at Gold's Gym back in 2001, before starting his own big box fitness center focused on customer experience. In recent years, he has[…]
Here’s the good news for owners and operators of gyms, health clubs, and fitness businesses in general, according to IHRSA the global number of health club members increased 33.60% from 2008 - 2017, with the health club industry, in general, comprising $87.2 Billion in revenue in 2017. You can[…]
Each year IHRSA, the global association representing the gym and health club industry, publishes a wide range of valuable research and their 2018 IHRSA Health Club Consumer Report is no exception. This annual publication provides member data, consumer trends, and insights for gym and health[…]
As you might have noticed, I’ve been writing a lot about the fitness industry and the broader marketplace of wellness, wellbeing, or as others have called it, betterment. My focus has been on a number of subjects including the increasing relevance of data, the importance of personalized[…]
We’ve got a customer service problem today not just in health clubs, gyms, and fitness studios; it exists across all industries and businesses. Don’t believe me? According to a 2010 study in the Journal Of Cost Management, one-third of complaining customers must make two or more calls to[…]
LITTLE ROCK, AR., (May 6, 2019) – ABC Financial Services, LLC (ABC Financial), the leading software and payment processing provider to the health and fitness industry, announced the appointment of Rachana Jain as Chief People Officer.
Technology evolves quickly and as a business owner, it's not always easy to determine what to do about it. In fact, adopting technology in any business could be a make or break decision. Last year an AT&T survey revealed that 75 percent of small business owners were eager to embrace new[…]
There’s one skill I never learned in school or from a book, yet I have found it to be the most valuable trait of any successful business today. In fact, back in school, they might have considered it “breaking the rules” but in real life, it’s about understanding how to work well with others.
Frank Nash is the owner of Stronger Personal Training and co-Founder of the Secret Trainer Society. He is an international speaker, consults and works with gyms all over the globe, and is also a best-selling author. He always brings a fresh and authentic perspective to the fitness industry,[…]
In my early days working in the fitness business we sold memberships for people to workout at the gym, personal training services for our clients, and some miscellaneous items like drinks and apparel. Back then digital commerce did not exist, people did not have mobile smartphones, and their[…]
Yes it is true : according to a 2017 survey of 1,000 customers conducted by Gladly, 92% of people would stop doing business with a business if their expectations were unmet three times or less. As our CEO Paul Schaller mentioned in his article, A Simple Secrete To Business Success : Give Members[…]