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ABC Financial Services Acquires Brazilian Market Leader, Evo W12

  LITTLE ROCK, USA and SÃO PAULO, BRAZIL, (January 8, 2019) - ABC Financial Services, LLC, announced today that it has acquired Brazil-based Evo W12 Inovações Tecnologicas, South America’s largest provider of club management software to over 2,700 facilities across 10 countries. ABC is the leading[…]

Why Showing Your Members Gratitude Is Smart Business

While I have worked in the health club, gym, and fitness studio business for many years, the truth is ultimately we are all really in the people business. The human heart is a powerful thing, people want to feel cared about, and in the fitness industry passionately taking care of people is what we[…]

Kyle Garner Joins ABC Financial as EVP of Sales and Marketing

LITTLE ROCK, Ark., Jan. 17, 2019  ABC Financial (ABC) is pleased to announce the addition of Kyle Garneras Executive Vice President of Sales and Marketing. Paul Schaller, ABC Financial's Chief Executive Officer announced the news today.

Why Great People Are Becoming An Even Bigger Value Creator For The Fitness Industry

The fitness industry has been growing a lot over the past decade. New products and services, market consolidation, technology shifts, and organization capabilities have increasingly driven growth strategies in the leading health club, gym, and fitness studio brands. As a result, valuation is being[…]

Analytics : The Essentials For Health Clubs, Gyms, And Fitness Studios

A few years back Tim McGuire, a respected director for the McKinsey & Company consultancy group, was quoted as saying "Analytics will define the difference between the losers and winners going forward". Tim could have been talking about any industry or business and his comments are particularly[…]

ABC Financial and Perform Better Announce Strategic Partnership

LITTLE ROCK, AR., (Jan 14, 2019) – ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced their partnership with Perform Better, the leader in functional training equipment and education.

Why Ecosystems Will Become A Key Ingredient For Successful Fitness Business Models

The ingredients for business success are evolving as we continue to shift from an industrial based economic era to a knowledge-based economy. This shift is impacting the fitness industry in a variety of ways, and the bottom line is that health clubs, gyms, and fitness studios need to continue to[…]

A Simple Secret To Business Success - Give Members What They Really Want

Serving operators and owners of gym, health club, and fitness studio brands, has been something I’ve been doing for many years now. As a result, I’d like to think I’ve learned a thing or two about success. I’ve seen operators achieve terrific business outcomes in the fitness industry over the years[…]


    AS 2019 APPROACHES EVERYTHING OLD IS NEW AGAIN Before I get started on this subject, the ABC Financial family and I extend our very best wishes for your holidays and for the new year of 2019 ahead. May 2019 be full of health, happiness and your best year ever. As we close the chapter on 2018[…]

Why Data Is Going To Become A Big Differentiator

  Since the dawn of spreadsheets and databases in the eighties, through the more recent contemporary era of solutions in the cloud, we’ve come along way when it comes to collecting and using data in the fitness industry. Today, as much data is being created every two days as was created from the[…]

Why The Customer Always Matters Most

I like facts. When you read, according to a 2017 American Express survey, that 7 out of 10 U.S. consumers spend more money to do business with a company that delivers great service it should get your attention. But there’s more; according to Bain and Company research increasing customer retention[…]

ABC Financial and Muscle Up Marketing Announce Vendor Relationship

LITTLE ROCK, AR., (Dec 11, 2018) – ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced their preferred partnership with Muscle Up Marketing, a direct marketing agency with specialized knowledge in the fitness industry.